FAIR PLAY

Every kid deserves a great place to play, a place for their dreams to take root, a place that will encourage them to live healthy lives.

Common Ground ran a bold, multi-year campaign to push for youth playgrounds and athletic fields to be included in the package of public dollars that helped fund the Fiserv Forum.

the problem

In 2013, Common Ground released a study called “Envisioning Fair Play”, which documented the reprehensible state of public playgrounds and athletic facilities in Milwaukee County: 65% of the athletic/recreation spaces at public schools were rated “terrible,” “poor,” or “inadequate.” Our kids did not have safe places to play sports (or simply play) outside.

The NBA had recently threatened to move the Milwaukee Bucks out of Milwaukee if taxpayers didn’t spend $550 million on a new arena. We love the Bucks, but we also love our kids. We saw an opportunity. We said, “If we are going to use $550 million of our tax dollars to build a new arena for the Bucks, we also want to spend at least $150 million to give our kids great places to play in neighborhoods all around Milwaukee. We can do both.” On April 8, 2014, 800 members of Common Ground voted to launch our Fair Play issue campaign.

WHAT WE’VE DONE

People thought we were trying to chase the Bucks out of town, which was simply not true; we wanted investment in our neighborhoods and our kids, too.

Common Ground changed the conversation around public funding for the Bucks’ arena, and eventually, the owners put in $250 million of their own money.
We also focused public attention on the critical need for great public places for our kids to play, grow, and thrive. Milwaukee Public Schools responded with a $20.5 million investment to upgrade their athletic fields and facilities. The City of Milwaukee committed $500,000 to renovate 12 of the city’s most deteriorated playgrounds. Alderman Michael Murphy’s initiative MKE Plays raised another $1.3 million for the projects. Even the Bucks chipped in.

The
Impact

$ 0 M
from MPS
to upgrade athletic fields and facilities
$ 0 M
raised by MKE Plays
to rebuild playgrounds
$ 0 K
from the City of Milwaukee
for playgrounds
$ 0 M
in taxpayer money
saved

More to the
Story

Our Fair Play campaign received attention from the media, including The New York Times.

in the
news